Cookie Policy
This Cookie Policy explains how thataioperator.com uses cookies and similar technologies. It complements our Privacy Policy.
1. What cookies are
Cookies are small text files saved on your device by a website. Similar technologies include localStorage and sessionStorage (browser-side key-value storage), pixel tags (1×1 tracking images), and device fingerprinting (less common). For simplicity we refer to all of these as "cookies" below.
2. Cookies this site currently uses
| Name / Key | Type | Purpose | Lifetime |
|---|---|---|---|
exitPopupShown |
Essential (sessionStorage) | Ensures the exit-intent popup fires at most once per browsing session. | Until you close the tab |
tao_upsell_deadline_v1 |
Essential (localStorage) | Stores the 30-minute upsell countdown deadline so a tab refresh doesn't reset it. | ~30 minutes (then auto-expires) |
| Google Fonts cookies | Functional | Set by Google when serving the Montserrat webfont. | Session |
| Vimeo cookies | Functional / Marketing | Set by Vimeo when one of our embedded videos loads — playback preferences, analytics. | Up to 2 years |
| Tally cookies | Functional | Set by Tally when the buyer-only Roadmap form loads. | Session to 1 year |
| Kit (kit.com) cookies | Functional | Set by the embedded Kit form to capture leads and prevent duplicates. | Up to 2 years |
| Nestuge cookies | Essential | Set by Nestuge during checkout for cart, fraud-prevention, and payment confirmation. | Per Nestuge's policy |
Meta Pixel cookies (_fbp, _fbc) |
Marketing | Set by the Meta Pixel running on every page. Used to measure which Meta (Facebook / Instagram) ad campaigns drive opt-ins and purchases, and to power retargeting audiences. Pixel ID: 1504968687695232. See section 5a of our Privacy Policy for the exact events fired. |
Up to 90 days (_fbp); up to 7 days (_fbc) |
Google Analytics 4 cookies (_ga, _ga_*) |
Analytics | Set by Google Analytics 4 (gtag.js) to distinguish unique visitors and sessions, attribute traffic sources, and measure conversions. Measurement ID: G-3KRWM1Q8PN. IP anonymisation is enabled. See section 5b of our Privacy Policy for the exact events fired. |
Up to 2 years (_ga); up to 2 years (_ga_*) |
3. Cookies we may add in the future
We plan to add the following before paid advertising scales further:
| Tool | Type | Purpose |
|---|---|---|
| TikTok Pixel | Marketing | Ad attribution and retargeting for TikTok campaigns. |
| Google Ads conversion tag | Marketing | Conversion measurement for Google Ads. |
| Microsoft Clarity | Analytics | Heatmaps and session replays (anonymised). |
This Cookie Policy will be updated before any of these are added, and (for EU/UK/California visitors) a consent banner will be implemented at the same time.
4. How to manage cookies
You can clear or block cookies through your browser settings. Some functionality may break if you block essential cookies (the upsell countdown, the exit-popup, or checkout).
5. Changes
We may update this Cookie Policy from time to time. The "Last updated" date at the top of the page reflects the latest version.
6. Contact
Cookie questions: iyke@thataioperator.com